Is the multifamily industry due for a brand revolution? By Christina Simms With 35% of 122.3 million households as renters, multifamily property owners need to rethink how they market and serve their residents. In a recent Forbes article titled “Three ways to Make Brand Matter in Multifamily,” there appears to be a brand revolution on […]
Sales Inc. just completed a lease up that produced 52 applications and 31 approvals in one month for one of our clients, at a new property in Austin, TX Prior to our arrival, the property averaged 6 apps and 2 approvals per month. The only thing that changed was the addition of a Sales, Inc. Leasing […]
By Christina Simms, Contribution by Rick Burkhalter A year of economic challenges and shifts in fiscal dynamics is sure to have lasting repercussions on multifamily properties. It is an anniversary we do not necessarily want to celebrate. The COVID pandemic has lasted nearly a year in the U.S. but eventually it will ease and thankfully […]
The question we get asked more than any other when we are explaining our services to a new contact is, “How much is Accelerated Leasing going to cost me?” We get it. It’s all about the bottom line, so we decided to break it down based on actual numbers from a property we are currently on in […]
Chances are, if you own a multifamily property, you are in the process of trying to hire at least one leasing agent to work somewhere in your organization. And chances are you are desperate to get somebody (anybody) in there as fast as you can so you can cross it off your list. But if […]
Regarding that student property at the bottom of your leasing progress report, ask yourself this – how will the leasing pace increase when you’re doing the same things all the other properties are doing? Same marketing, same pricing, same specials, same gimmicks. How will you get more than just “your share” of the available students? Maybe things are going […]
Can you relate to what this client told us: “By the end of June we had spent nearly $80,000 in advertising costs. Incentives? You name it, we did it. I started thinking about how critical every lease was to this community and because of its location, we really needed consultants that could sell over the […]
If you own a Class A property, chances are you’ve already seen this article in The Wall Street Journal warning about the Luxury Apartment bust on the horizon. In fact, I’m guessing I’m not the first person sending it to you. I will, however, bet that I am the first person telling you that you […]
