You’re Losing Leases You Already Earned: The Follow-Up Formula That Saves Your Property

The secret to more leases isn’t more leads—it’s working the ones you already have. Think your leads have gone cold? They haven’t. They’re waiting for a reason to come back—and your follow-up plan is the spark that brings them to life. Train your leasing teams to stop relying solely on fresh traffic and start working […]

How to Train Your Leasing Agents to Be Brand Ambassadors (Not Just Order-Takers)

How to Train Your Leasing Agents to Be Brand Ambassadors (Not Just Order-Takers) By Zandie Shields Picture walking into your leasing office and hearing this: “Sarah in 2A just told me she hasn’t used her alarm clock once since moving in—those floor-to-ceiling windows let the sunrise wake her up naturally every morning. And last weekend, […]

How Gamified Progress Tracking Boosts Leasing Performance in Multifamily Housing

What is gamified progress tracking in multifamily, and how is it beneficial in leasing training? Gamified progress tracking is an innovative tool to motivate and engage leasing professionals. By setting up goal-oriented challenges, teams can earn points and badges or even level up when they achieve specific leasing targets, complete training modules, or secure positive […]