Stop Leasing on Autopilot. Start with Strategy. Your occupancy depends on it. If your leasing plan is reactive, your occupancy will be too. The highest-performing communities don’t just hire strong agents—they build a leasing strategy that supports and develops them. From structured follow-up to performance measurement, it takes more than motivation to move the needle. […]
Artificial intelligence has transformed how multifamily properties manage leads. Chatbots. Auto-responders. Virtual schedulers. It’s never been easier to respond to inquiries in seconds. But here’s the problem:When AI becomes your entire leasing strategy, you’re not gaining efficiency — you’re losing leases. If your approach is to hand off the leasing funnel to automation and walk […]
If your leasing team doesn’t know what they’re selling, they won’t know how to sell it. By Zandie Shields, Director of Learning and Development One of the most effective—yet often overlooked—questions to ask in any leasing training program is: “Are we leasing a value property or a lifestyle property?” This simple question opens the […]
By Zandie Shields, Director of Learning and Development for Sales Inc. During the pandemic, leasing teams across the country pulled off a miracle. Virtual tours, self-guided showings, and online applications—we embraced them overnight. We kept properties filled, leads flowing, and residents safe. The industry moved fast, adapted fast, and thrived in many ways. But now, […]
With AI’s ever-growing influence in search marketing, it is essential to embrace the technologies younger renters and tech-savvy audiences are more likely to use. Voice and visual search tools, while optimizing these methods, help attract these demographics, often key markets for multifamily properties. Implementing Voice and Visual Search Optimization for multifamily property websites requires tailoring […]
Middle-of-funnel (MOFU) strategies in multifamily marketing aim to nurture leads who are already aware of your property and are in the consideration phase. The focus is on building trust, providing valuable information, and encouraging prospects to move closer to making a decision. Here are some key MOFU strategies: 1. Lead Nurturing through Email Campaigns Drip […]
Here are a few tips to help your property shine in the crowded social media space: 1️⃣ Authenticity is Key Gen Z values authenticity above all else. Be genuine in your interactions and showcase the real personality of your property. Share behind-the-scenes glimpses, resident testimonials, and more to build trust with your audience. 2️⃣ Utilize […]
Don’t lose talent because you haven’t invested in your leasing teams. In the competitive world of multifamily property management, an effective leasing team can make all the difference in attracting and retaining residents. From creating exceptional customer experiences to maximizing occupancy rates, well-trained leasing teams play a crucial role in the success of multifamily […]
Class A properties have unique challenges faced by management companies when leasing these upscale properties. Class A properties, with their luxurious amenities and prime locations, are highly desirable among residents seeking a premium living experience. However, leasing a Class A property comes with its own set of hurdles. In this article, we’ll shed light on […]
As the demand for student housing continues to rise, property owners should be constantly seeking ways to enhance the living experience for students and break away from the competition. According to Multifamily Housing News, by “March 2023, the preleasing rate for the fall 2023 term at Yardi 200 universities stood at 69.7%, up 7.8% yoy.” […]
