Don’t Ignore Your Middle-of-Funnel (MOFU) Strategies in Multifamily Marketing

Middle-of-funnel (MOFU) strategies in multifamily marketing aim to nurture leads who are already aware of your property and are in the consideration phase. The focus is on building trust, providing valuable information, and encouraging prospects to move closer to making a decision. Here are some key MOFU strategies: 1. Lead Nurturing through Email Campaigns Drip […]

Want to Capture the Attention of Gen Z Renters?

Here are a few tips to help your property shine in the crowded social media space: 1️⃣ Authenticity is Key Gen Z values authenticity above all else. Be genuine in your interactions and showcase the real personality of your property. Share behind-the-scenes glimpses, resident testimonials, and more to build trust with your audience. 2️⃣ Utilize […]

A Guide to Training Multifamily Leasing Teams for Success

 Don’t lose talent because you haven’t invested in your leasing teams.   In the competitive world of multifamily property management, an effective leasing team can make all the difference in attracting and retaining residents. From creating exceptional customer experiences to maximizing occupancy rates, well-trained leasing teams play a crucial role in the success of multifamily […]

Class A Multifamily Leasing Challenges: Solutions for Success

Class A properties have unique challenges faced by management companies when leasing these upscale properties. Class A properties, with their luxurious amenities and prime locations, are highly desirable among residents seeking a premium living experience. However, leasing a Class A property comes with its own set of hurdles. In this article, we’ll shed light on […]

Community & Connection at Student Housing Properties

As the demand for student housing continues to rise, property owners should be constantly seeking ways to enhance the living experience for students and break away from the competition. According to Multifamily Housing News, by “March 2023, the preleasing rate for the fall 2023 term at Yardi 200 universities stood at 69.7%, up 7.8% yoy.” […]

What Does Brand Affinity Mean for Multifamily?

Is the multifamily industry due for a brand revolution? By Christina Simms With 35% of 122.3 million households as renters, multifamily property owners need to rethink how they market and serve their residents. In a recent Forbes article titled “Three ways to Make Brand Matter in Multifamily,” there appears to be a brand revolution on […]

April Employee Spotlight Featuring Leasing Expert Bayaira

Sales Inc. would like to celebrate Leasing Expert Bayaira. Bay is a talented salesperson and a team player with a positive attitude. While on her current assignment, she has nearly tripled the previous leasing pace. When asked what she loves most about being a Leasing Expert,  Bay replies; “Being able to lend a helping hand […]

March Employee Spotlight Featuring Leasing Expert Tatiana

This month Sales Inc. celebrates our Leasing Expert, Tatiana. Her 53% closing rate has produced 77 applications in 34 days on her current assignment in Texas. Tatiana exemplifies patience, results, teamwork, and relationship building. Even when faced with the most difficult assignment she steers the community toward success. When we asked Tatiana her favorite part […]

September Employee Spotlight Ana

Sales, Inc. would like to celebrate our wonderful Leasing Expert Ana. Clients say Ana is a team player, a positive influence, and demonstrates the attributes of a successful Leasing Expert. A thoughtful and confident professional, Ana also leads in closing rates among her peers. We are proud to have Ana as a part of the […]

Sales Inc Attending NAA Apartmentalize Conference in Chicago August 31- September 2

  Sales Inc. is thrilled to be attending the NAA Apartmentalize conference in Chicago later this month. Please join us at booth # 746 or contact us to schedule a meeting.  Learn more about how our accelerated leasing method has helped many multifamily properties lease their apartments faster. Go to https://www.naahq.org/2021-apartmentalize to learn more about […]