Want to Capture the Attention of Gen Z Renters?

Here are a few tips to help your property shine in the crowded social media space: 1️⃣ Authenticity is Key Gen Z values authenticity above all else. Be genuine in your interactions and showcase the real personality of your property. Share behind-the-scenes glimpses, resident testimonials, and more to build trust with your audience. 2️⃣ Utilize […]

A Guide to Training Multifamily Leasing Teams for Success

 Don’t lose talent because you haven’t invested in your leasing teams.   In the competitive world of multifamily property management, an effective leasing team can make all the difference in attracting and retaining residents. From creating exceptional customer experiences to maximizing occupancy rates, well-trained leasing teams play a crucial role in the success of multifamily […]

The Pitfalls of Negative Leverage and Operational Softness in Multifamily Leasing

Don’t let negative leverage and operational softness stifle the value of your multifamily property. Multifamily real estate investment has long been considered a lucrative venture, offering investors the opportunity for steady cash flow and long-term appreciation. However, like any investment, it comes with its set of challenges. This article delves into the issues surrounding multifamily […]

Multifamily Class B Leasing Challenges

Real estate investment in Class B multifamily properties offers a balanced opportunity, striking a chord between quality and affordability. However, it’s essential for asset holders to be aware of the unique challenges that come with leasing these properties. In this article, we will explore the potential hurdles that owners may encounter and discuss effective strategies to […]

Top 3 Skills Every Successful Leasing Agent Should Have

Leasing agents are the face of a multifamily property, responsible for attracting and retaining residents, negotiating lease terms, and providing excellent customer service. A great leasing agent can make a significant difference in the performance and profitability of a property, as well as the satisfaction and loyalty of the residents. But what are the skills […]

Class A Multifamily Leasing Challenges: Solutions for Success

Class A properties have unique challenges faced by management companies when leasing these upscale properties. Class A properties, with their luxurious amenities and prime locations, are highly desirable among residents seeking a premium living experience. However, leasing a Class A property comes with its own set of hurdles. In this article, we’ll shed light on […]

Preventing Loss-to-Lease in Multifamily

In the dynamic world of multifamily real estate, property owners and investors face a common challenge: loss-to-lease. Loss-to-lease refers to the difference between a property’s current rental income and the potential rental income it could generate if all units were leased at market rates. By implementing certain solutions, you can optimize your multifamily property’s profits […]

The Art of New Apartment Lease-Ups: A Comprehensive Guide

Apartment lease-ups are a crucial process for investors aiming to maximize returns in the competitive real estate market. In this article, we’ll delve into the world of lease-ups, exploring what they entail, their purpose, and the components of a successful lease-up. What is an Apartment Lease-Up? At its core, an apartment lease-up refers to the […]

Sales, Inc. Appoints Rick Burkhalter as President

ATLANTA – Sales, Inc., a leader in accelerated apartment leasing for multifamily properties in the United States, appointed Rick Burkhalter as President, effective May 2023. His proven knowledge of the multifamily industry and effective leadership will usher in a new era for Sales, Inc. Rick Burkhalter served as General Manager at Sales, Inc. since 2010 […]

Sales, Inc. President, Rick Burkhalter to Join Atlanta City Advisory Board for Entryway (Formerly Shelters to Shutters)

ATLANTA – Sales, Inc., a leader in accelerated apartment leasing for multifamily properties in the United States, announces that company president, Rick Burkhalter, joins the Entryway City Advisory Board in their Atlanta chapter. Entryway is a nonprofit which transitions individuals and families at risk of experiencing homelessness to economic self-sufficiency by providing career training, employment […]