Your leasing strategy is only as strong as the team executing it. By Zandie Shields You can have the best marketing, systems, and follow-up plans in place—but without a confident, well-trained leasing team, those plans won’t convert to signed leases. That’s why top-performing communities invest not just in strategy, but in people development. At Sales […]
Stop Leasing on Autopilot. Start with Strategy. Your occupancy depends on it. If your leasing plan is reactive, your occupancy will be too. The highest-performing communities don’t just hire strong agents—they build a leasing strategy that supports and develops them. From structured follow-up to performance measurement, it takes more than motivation to move the needle. […]
Artificial intelligence has transformed how multifamily properties manage leads. Chatbots. Auto-responders. Virtual schedulers. It’s never been easier to respond to inquiries in seconds. But here’s the problem:When AI becomes your entire leasing strategy, you’re not gaining efficiency — you’re losing leases. If your approach is to hand off the leasing funnel to automation and walk […]
If your leasing team doesn’t know what they’re selling, they won’t know how to sell it. By Zandie Shields, Director of Learning and Development One of the most effective—yet often overlooked—questions to ask in any leasing training program is: “Are we leasing a value property or a lifestyle property?” This simple question opens the […]
By Zandie Shields, Director of Learning and Development for Sales Inc. During the pandemic, leasing teams across the country pulled off a miracle. Virtual tours, self-guided showings, and online applications—we embraced them overnight. We kept properties filled, leads flowing, and residents safe. The industry moved fast, adapted fast, and thrived in many ways. But now, […]
By Christina Simms In today’s competitive rental market, apartment communities must offer more than just a place to live. A strong brand culture is essential for truly standing out. Integrating Branding with Marketing Strategy Establishing a clear brand identity is crucial before launching any outbound marketing efforts. Defining who you are in the marketplace—your brand—helps […]
With AI’s ever-growing influence in search marketing, it is essential to embrace the technologies younger renters and tech-savvy audiences are more likely to use. Voice and visual search tools, while optimizing these methods, help attract these demographics, often key markets for multifamily properties. Implementing Voice and Visual Search Optimization for multifamily property websites requires tailoring […]
Don’t forget to emphasize the attractions and amenities near your apartment community in your social media content. According to Apartments.com’s article 9 Multifamily Trends to Watch in 2024, Renters are increasingly looking for more than just a place to live; they seek stronger connections with their local neighborhoods and a sense of belonging. Properties that […]
What is gamified progress tracking in multifamily, and how is it beneficial in leasing training? Gamified progress tracking is an innovative tool to motivate and engage leasing professionals. By setting up goal-oriented challenges, teams can earn points and badges or even level up when they achieve specific leasing targets, complete training modules, or secure positive […]
Middle-of-funnel (MOFU) strategies in multifamily marketing aim to nurture leads who are already aware of your property and are in the consideration phase. The focus is on building trust, providing valuable information, and encouraging prospects to move closer to making a decision. Here are some key MOFU strategies: 1. Lead Nurturing through Email Campaigns Drip […]
