Stop Leasing on Autopilot. Start with Strategy. Your occupancy depends on it. If your leasing plan is reactive, your occupancy will be too. The highest-performing communities don’t just hire strong agents—they build a leasing strategy that supports and develops them. From structured follow-up to performance measurement, it takes more than motivation to move the needle. […]
If your leasing team doesn’t know what they’re selling, they won’t know how to sell it. By Zandie Shields, Director of Learning and Development One of the most effective—yet often overlooked—questions to ask in any leasing training program is: “Are we leasing a value property or a lifestyle property?” This simple question opens the […]
Investing in multifamily property leasing team training will prove more valuable than you think. Written by: Christina Simms, Marketing Manager, Sales Inc. Contribution by: Zandie Shields, Manager of Training and Development, Sales Inc. One of the biggest challenges to multifamily owners today is staffing and retaining employees. Pre-pandemic, the NAA showed that the multifamily industry […]
