In the dynamic world of multifamily real estate, property owners and investors face a common challenge: loss-to-lease. Loss-to-lease refers to the difference between a property’s current rental income and the potential rental income it could generate if all units were leased at market rates. By implementing certain solutions, you can optimize your multifamily property’s profits […]
Apartment lease-ups are a crucial process for investors aiming to maximize returns in the competitive real estate market. In this article, we’ll delve into the world of lease-ups, exploring what they entail, their purpose, and the components of a successful lease-up. What is an Apartment Lease-Up? At its core, an apartment lease-up refers to the […]
As the demand for student housing continues to rise, property owners should be constantly seeking ways to enhance the living experience for students and break away from the competition. According to Multifamily Housing News, by “March 2023, the preleasing rate for the fall 2023 term at Yardi 200 universities stood at 69.7%, up 7.8% yoy.” […]
Has months of multifamily asset vacancy created a significant cash flow issue? By Christina Simms; Contribution by Rick Burkhalter Globe St.’s recent article, Apartment Market Deteriorating According to New Data, has brought to light that the unprecedented apartment growth in the multifamily industry may be coming to a halt, according to research recently done by […]
Any business, especially B2C, needs a Google Business Profile (GBP). Most multifamily properties I come across have a Profile. However, many multifamily properties are not using their Profiles to their full potential. Therefore, they are losing out on valuable market share. A few examples of this are incomplete or out-of-date Profiles, disconnected phone numbers, and […]
Investing in multifamily property leasing team training will prove more valuable than you think. Written by: Christina Simms, Marketing Manager, Sales Inc. Contribution by: Zandie Shields, Manager of Training and Development, Sales Inc. One of the biggest challenges to multifamily owners today is staffing and retaining employees. Pre-pandemic, the NAA showed that the multifamily industry […]
Is your student housing leasing team ready to sell when students return to campus? Hesitation from student residents and the fallout from the pandemic may have some student housing leasing teams unprepared and missing out. Here are some tips on how to better prepare your on-site team for better leasing results. By Christina Simms, Contribution […]
By Christina Simms, Contribution by Rick Burkhalter A year of economic challenges and shifts in fiscal dynamics is sure to have lasting repercussions on multifamily properties. It is an anniversary we do not necessarily want to celebrate. The COVID pandemic has lasted nearly a year in the U.S. but eventually it will ease and thankfully […]
I recently spoke with an apartment owner who was discouraged after personally phone shopping three of his low occupancy properties. When calling, he found that the phone either rang with no answer; the agent gave pricing right away and didn’t get the prospect’s name; or the agent was friendly, got the prospect’s name and phone […]
As hiring a great leasing agent has become more difficult, Sales, Inc.’s value for our clients has become even more evident and more important. The hiring process can be daunting and time consuming. After hours of sifting through resumes, phone interviews, and in-person interviews you finally make a hire and unfortunately, they aren’t yielding the closing […]
