Articles

Identify Your Brand Before You Market – The Importance of Establishing a Strong Brand Culture at Your Multifamily Community

February 14, 2025Posted in ArticlesWritten by Christina SimmsComments Off on Identify Your Brand Before You Market – The Importance of Establishing a Strong Brand Culture at Your Multifamily Community

By Christina Simms In today’s competitive rental market, apartment communities must offer more than just a place to live. A strong brand culture is essential for truly standing out. Integrating Branding with Marketing Strategy Establishing a clear brand identity is crucial before launching any outbound marketing efforts. Defining who you are in the marketplace—your brand—helps […]

Curating Social Media Content for Your Multifamily Property? Don’t Forget Your Neighbors.

November 1, 2024Posted in Articles, Social MediaWritten by Christina SimmsComments Off on Curating Social Media Content for Your Multifamily Property? Don’t Forget Your Neighbors.

Don’t forget to emphasize the attractions and amenities near your apartment community in your social media content. According to Apartments.com’s article 9 Multifamily Trends to Watch in 2024, Renters are increasingly looking for more than just a place to live; they seek stronger connections with their local neighborhoods and a sense of belonging. Properties that […]

How Gamified Progress Tracking Boosts Leasing Performance in Multifamily Housing

October 29, 2024Posted in Articles, Multifamily TrainingWritten by Christina SimmsComments Off on How Gamified Progress Tracking Boosts Leasing Performance in Multifamily Housing

What is gamified progress tracking in multifamily, and how is it beneficial in leasing training? Gamified progress tracking is an innovative tool to motivate and engage leasing professionals. By setting up goal-oriented challenges, teams can earn points and badges or even level up when they achieve specific leasing targets, complete training modules, or secure positive […]

A Guide to Training Multifamily Leasing Teams for Success

February 13, 2024Posted in Articles, UncategorizedWritten by Christina SimmsComments Off on A Guide to Training Multifamily Leasing Teams for Success

 Don’t lose talent because you haven’t invested in your leasing teams.   In the competitive world of multifamily property management, an effective leasing team can make all the difference in attracting and retaining residents. From creating exceptional customer experiences to maximizing occupancy rates, well-trained leasing teams play a crucial role in the success of multifamily […]

Multifamily Class B Leasing Challenges

November 10, 2023Posted in ArticlesWritten by Christina SimmsComments Off on Multifamily Class B Leasing Challenges

Real estate investment in Class B multifamily properties offers a balanced opportunity, striking a chord between quality and affordability. However, it’s essential for asset holders to be aware of the unique challenges that come with leasing these properties. In this article, we will explore the potential hurdles that owners may encounter and discuss effective strategies to […]

Top 3 Skills Every Successful Leasing Agent Should Have

October 3, 2023Posted in ArticlesWritten by Christina SimmsComments Off on Top 3 Skills Every Successful Leasing Agent Should Have

Leasing agents are the face of a multifamily property, responsible for attracting and retaining residents, negotiating lease terms, and providing excellent customer service. A great leasing agent can make a significant difference in the performance and profitability of a property, as well as the satisfaction and loyalty of the residents. But what are the skills […]

Preventing Loss-to-Lease in Multifamily

August 14, 2023Posted in ArticlesWritten by Christina SimmsComments Off on Preventing Loss-to-Lease in Multifamily

In the dynamic world of multifamily real estate, property owners and investors face a common challenge: loss-to-lease. Loss-to-lease refers to the difference between a property’s current rental income and the potential rental income it could generate if all units were leased at market rates. By implementing certain solutions, you can optimize your multifamily property’s profits […]

The Art of New Apartment Lease-Ups: A Comprehensive Guide

July 19, 2023Posted in ArticlesWritten by Christina SimmsComments Off on The Art of New Apartment Lease-Ups: A Comprehensive Guide

Apartment lease-ups are a crucial process for investors aiming to maximize returns in the competitive real estate market. In this article, we’ll delve into the world of lease-ups, exploring what they entail, their purpose, and the components of a successful lease-up. What is an Apartment Lease-Up? At its core, an apartment lease-up refers to the […]

Community & Connection at Student Housing Properties

June 1, 2023Posted in Articles, UncategorizedWritten by Christina SimmsComments Off on Community & Connection at Student Housing Properties

As the demand for student housing continues to rise, property owners should be constantly seeking ways to enhance the living experience for students and break away from the competition. According to Multifamily Housing News, by “March 2023, the preleasing rate for the fall 2023 term at Yardi 200 universities stood at 69.7%, up 7.8% yoy.” […]

How Much is the Underdog Asset in Your Multifamily Portfolio Costing You?

December 13, 2022Posted in Articles, The Leasing Solution NewsletterWritten by Christina SimmsComments Off on How Much is the Underdog Asset in Your Multifamily Portfolio Costing You?

Has months of multifamily asset vacancy created a significant cash flow issue?  By Christina Simms; Contribution by Rick Burkhalter Globe St.’s recent article, Apartment Market Deteriorating According to New Data, has brought to light that the unprecedented apartment growth in the multifamily industry may be coming to a halt, according to research recently done by […]