The secret to more leases isn’t more leads—it’s working the ones you already have. Think your leads have gone cold? They haven’t. They’re waiting for a reason to come back—and your follow-up plan is the spark that brings them to life. Train your leasing teams to stop relying solely on fresh traffic and start working […]
How Busy Leasing Teams Can Master Social Media (In Just Minutes a Day) We get it. Your leasing and management teams are already juggling property tours, resident requests, maintenance coordination, lease renewals, and a dozen other daily priorities. The last thing anyone wants to hear is “you should also be posting on social media.” But […]
Your leasing strategy is only as strong as the team executing it. By Zandie Shields You can have the best marketing, systems, and follow-up plans in place—but without a confident, well-trained leasing team, those plans won’t convert to signed leases. That’s why top-performing communities invest not just in strategy, but in people development. At Sales […]
By Christina Simms In today’s competitive rental market, apartment communities must offer more than just a place to live. A strong brand culture is essential for truly standing out. Integrating Branding with Marketing Strategy Establishing a clear brand identity is crucial before launching any outbound marketing efforts. Defining who you are in the marketplace—your brand—helps […]
Don’t forget to emphasize the attractions and amenities near your apartment community in your social media content. According to Apartments.com’s article 9 Multifamily Trends to Watch in 2024, Renters are increasingly looking for more than just a place to live; they seek stronger connections with their local neighborhoods and a sense of belonging. Properties that […]
What is gamified progress tracking in multifamily, and how is it beneficial in leasing training? Gamified progress tracking is an innovative tool to motivate and engage leasing professionals. By setting up goal-oriented challenges, teams can earn points and badges or even level up when they achieve specific leasing targets, complete training modules, or secure positive […]
Don’t lose talent because you haven’t invested in your leasing teams. In the competitive world of multifamily property management, an effective leasing team can make all the difference in attracting and retaining residents. From creating exceptional customer experiences to maximizing occupancy rates, well-trained leasing teams play a crucial role in the success of multifamily […]
Real estate investment in Class B multifamily properties offers a balanced opportunity, striking a chord between quality and affordability. However, it’s essential for asset holders to be aware of the unique challenges that come with leasing these properties. In this article, we will explore the potential hurdles that owners may encounter and discuss effective strategies to […]
