learning and development

Developing Leasing Teams that Close: What Great Communities Do Differently

July 11, 2025Posted in ArticlesWritten by Christina SimmsLeave a comment

Your leasing strategy is only as strong as the team executing it. By Zandie Shields You can have the best marketing, systems, and follow-up plans in place—but without a confident, well-trained leasing team, those plans won’t convert to signed leases. That’s why top-performing communities invest not just in strategy, but in people development. At Sales […]

Build a Leasing Strategy That Performs

June 27, 2025Posted in UncategorizedWritten by Christina SimmsComments Off on Build a Leasing Strategy That Performs

Stop Leasing on Autopilot. Start with Strategy. Your occupancy depends on it. If your leasing plan is reactive, your occupancy will be too. The highest-performing communities don’t just hire strong agents—they build a leasing strategy that supports and develops them. From structured follow-up to performance measurement, it takes more than motivation to move the needle. […]