The way renters discover apartments is evolving—and your leasing strategy needs to evolve with it. For more than two decades, property managers and multifamily owners have played by one unwritten rule: rank high on Google or stay invisible. Want prospective renters to find your property? Optimize your website. Chase SEO rankings. Build backlinks. Pray that […]
The secret to more leases isn’t more leads—it’s working the ones you already have. Think your leads have gone cold? They haven’t. They’re waiting for a reason to come back—and your follow-up plan is the spark that brings them to life. Train your leasing teams to stop relying solely on fresh traffic and start working […]
How to Train Your Leasing Agents to Be Brand Ambassadors (Not Just Order-Takers) By Zandie Shields Picture walking into your leasing office and hearing this: “Sarah in 2A just told me she hasn’t used her alarm clock once since moving in—those floor-to-ceiling windows let the sunrise wake her up naturally every morning. And last weekend, […]
How Busy Leasing Teams Can Master Social Media (In Just Minutes a Day) We get it. Your leasing and management teams are already juggling property tours, resident requests, maintenance coordination, lease renewals, and a dozen other daily priorities. The last thing anyone wants to hear is “you should also be posting on social media.” But […]
Your leasing strategy is only as strong as the team executing it. By Zandie Shields You can have the best marketing, systems, and follow-up plans in place—but without a confident, well-trained leasing team, those plans won’t convert to signed leases. That’s why top-performing communities invest not just in strategy, but in people development. At Sales […]
Stop Leasing on Autopilot. Start with Strategy. Your occupancy depends on it. If your leasing plan is reactive, your occupancy will be too. The highest-performing communities don’t just hire strong agents—they build a leasing strategy that supports and develops them. From structured follow-up to performance measurement, it takes more than motivation to move the needle. […]
Artificial intelligence has transformed how multifamily properties manage leads. Chatbots. Auto-responders. Virtual schedulers. It’s never been easier to respond to inquiries in seconds. But here’s the problem:When AI becomes your entire leasing strategy, you’re not gaining efficiency — you’re losing leases. If your approach is to hand off the leasing funnel to automation and walk […]
