June 2025

Build a Leasing Strategy That Performs

June 27, 2025Posted in UncategorizedWritten by Christina SimmsComments Off on Build a Leasing Strategy That Performs

Stop Leasing on Autopilot. Start with Strategy. Your occupancy depends on it. If your leasing plan is reactive, your occupancy will be too. The highest-performing communities don’t just hire strong agents—they build a leasing strategy that supports and develops them. From structured follow-up to performance measurement, it takes more than motivation to move the needle. […]

Letting AI Handle Your Leasing? Go Ahead — Your Human Competition Will Gladly Take Your Market Share.

June 27, 2025Posted in UncategorizedWritten by Christina SimmsComments Off on Letting AI Handle Your Leasing? Go Ahead — Your Human Competition Will Gladly Take Your Market Share.

Artificial intelligence has transformed how multifamily properties manage leads. Chatbots. Auto-responders. Virtual schedulers. It’s never been easier to respond to inquiries in seconds. But here’s the problem:When AI becomes your entire leasing strategy, you’re not gaining efficiency — you’re losing leases. If your approach is to hand off the leasing funnel to automation and walk […]