What the – Schema?!

October 29, 2025Posted in Articles, Multifamily TrainingWritten by Christina SimmsLeave a comment

What the - Schema?! Part 2 of Demystifying GEO: Schema markup made simple. Search for apartments in your city right now. Notice how some properties show up with star ratings, pricing, photos, and detailed information while others are just plain blue links? That difference comes down to two things: Schema markup and JSON-LD. And if [...]

Clicks Aren’t Dead. But the Path to Earning Them Just Completely Changed.

October 7, 2025Posted in UncategorizedWritten by Christina SimmsComments Off

The way renters discover apartments is evolving—and your leasing strategy needs to evolve with it. For more than two decades, property managers and multifamily owners have played by one unwritten rule: rank high on Google or stay invisible. Want prospective renters to find your property? Optimize your website. Chase SEO rankings. Build backlinks. Pray that […]

October 2025