Rental Competition Heats Up Across US Markets in Early 2026

Rental Competition Is Heating Up Across U.S. Markets What Multifamily Operators Need to Know and Do in 2026 Multifamily leasing conditions are shifting again and this time, the advantage is moving back toward operators who (drum roll please) execute well. According to recent industry analysis by Multi-Housing News,  approximately 82% of U.S. rental markets are [...]

Part 3 of Demystifying GEO: Does Page Speed Still Matter? What’s Changed in the Age of AI Search

Does Page Speed Still Matter? What's Changed in the Age of AI Search What Used to Matter For years, the SEO playbook was straightforward: make your site fast, mobile-friendly, and optimized for Google's requirements. The checklist looked like this: Load in under 2.5 seconds (Google's LCP target) Pass Core Web Vitals (LCP, FID/INP, CLS) Mobile-first [...]

Crisis Leasing: When Properties Need Emergency Intervention

 The call always comes with the same urgency: "We've dropped from 92% to 68% occupancy in six months, and we're losing $117,000 a month. We've tried everything, but nothing's working. Can you help?" These aren't isolated incidents. They're crisis situations that require immediate, specialized intervention, the kind that separates successful third-party leasing companies from the [...]

Letting AI Handle Your Leasing? Go Ahead — Your Human Competition Will Gladly Take Your Market Share.

Artificial intelligence has transformed how multifamily properties manage leads. Chatbots. Auto-responders. Virtual schedulers. It’s never been easier to respond to inquiries in seconds. But here’s the problem:When AI becomes your entire leasing strategy, you’re not gaining efficiency — you’re losing leases. If your approach is to hand off the leasing funnel to automation and walk […]

How Gamified Progress Tracking Boosts Leasing Performance in Multifamily Housing

What is gamified progress tracking in multifamily, and how is it beneficial in leasing training? Gamified progress tracking is an innovative tool to motivate and engage leasing professionals. By setting up goal-oriented challenges, teams can earn points and badges or even level up when they achieve specific leasing targets, complete training modules, or secure positive […]

How Much is the Underdog Asset in Your Multifamily Portfolio Costing You?

Has months of multifamily asset vacancy created a significant cash flow issue?  By Christina Simms; Contribution by Rick Burkhalter Globe St.’s recent article, Apartment Market Deteriorating According to New Data, has brought to light that the unprecedented apartment growth in the multifamily industry may be coming to a halt, according to research recently done by […]

January Talent Spotlight Featuring Leasing Expert Adrian

Sales Inc. would like to celebrate Leasing Expert Adrian. Adrian is a stellar salesperson with proven results. He is professional, courteous and a pleasure to work with. Adrian’s favorite thing about being a Sales Inc. Leasing Expert is that it enables him to travel the country and meet so many interesting people. One of his […]